6060 Publications
Launches News Magazine Series for Boomers and Beyond
6060 Publications,
a Michigan based social-marketing and publishing group with offices
in Traverse City and Ann Arbor, announces the release of a new
series of lifestyle publications for newspapers, designed to help
meet the present interests and future needs of adult children,
60 and over, and their aging parents.
Traverse City, MI (PRWEB)
September 21, 2007 -- 6060 Publications, a Michigan-based social-marketing
and publishing group with offices in Traverse City and Ann Arbor,
announces the release of a new series of lifestyle publications
for newspapers, designed to help meet the present interests and
future needs of adult children, 60 and over, and their aging parents.
"We are working
to help newspapers strengthen their connection with readers by
taking the lead in the national age-readiness conversation, and
promoting more livable or transformational communities,"
says 6060 President, Mary Catherine Kelly. http://60-60.net
Michigan is currently
demonstrating 5 national age-readiness community models in Traverse
City, Ann Arbor, Kalamazoo, Grand Rapids and Gaylord. Michigan's
leadership, strategies and outcomes will help other states across
the nation cope with the coming age wave.
"America is coming
of age! 78 million Baby Boomers are turning 62 next year and they
are poised to change the world with their tremendous economic,
political and financial clout. The over 60 crowd will revolutionize
the way we live, shop, travel, plan and think - about nearly everything,"
says 6060 national spokesperson, Lynn Alexander. http://youragingwelladvisor.com
6060 Publications will
guide readers, newspapers and their advertisers through this maze
of opportunities with a beautiful full color, glossy, expertly
written, and thoughtfully designed series of six bi-monthly news
magazines that are co-branded by 6060 newspaper partners.
The national launch
of 6060 Publications takes place at the National Newspaper Association
(NNA) conference in Norfolk, Virginia on September 27-29, 2007.
NNA will be the first chance for newspaper executives to view
the 6060 product, learn about the unique revenue sharing model,
and sign on for partnership commitments with 6060.
The Michigan Launch
will take place on Friday, November 9th at the Haggerty Center
in Traverse City, Michigan. The launch stage will be shared with
the first newspaper to sign on as a partner with 6060, the Traverse
City Record Eagle.
"This is a dynamic
partnership that will advance the conversation on aging at all
levels and accelerate positive change," says Derek Mehraban,
VP Marketing for 6060 Publications and President of Ingenex Group,
a generational marketing firm. http://ingenexgroup.com
Members of the 6060
National Advisory Council include aging experts from private industry,
higher education, non-profit, governmental, financial and legal
experts from across the United States.
For more information
contact: Derek Mehraban, VP Marketing, 6060 Publications at: 734.395.4691
or visit our website: www.60-60.net
# # #
Press Contact: Mary
Doezema
Company Name: 6060 Publications
Email: Email Us Here: http://www.prweb.com/emailmember.php?prid=555406
Phone: 2313922920
Website: www.60-60.net
More Information: http://www.prweb.com//releases/2007/9/prweb555406.htm |
