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Al Día
Celebrates Its Second Anniversary
Publication offers
north Texas Hispanics the most in-depth local news
Dallas, TX--(HISPANIC
PR WIRE)--September 29, 2005--Al Día, the leading Spanish-language
daily newspaper in North Texas, is celebrating its second anniversary
today. “We thank the Dallas-Ft. Worth community for allowing
us to be part of their daily lives and look forward to many years
ahead,” said Gilbert Bailón, publisher and editor
of Al Día. To mark the occasion, Al Día is honored
to present a special tribute at the Latino Cultural Center in
Dallas on Thursday, Oct. 6, to The Anita N. Martinez Ballet Folklórico
for its service to the Hispanic community for 30 years. “We
are proud to support the arts and admire the proven dedication
of this institution to make art accessible to the next generation
and to enrich the cultural life of our local community.”
Al Día is the
most awarded Spanish-language newspaper in Texas, with honors
from the National Association of Hispanic Publications, National
Association of Hispanic Journalists, Newspaper Association of
America, Radio Television News Directors Association, National
Television Academy, Press Club of Dallas, and the Texas Associated
Press Managing Editors. “Al Día focuses squarely
on the Hispanic reader, providing late-breaking stories and sports
with an emphasis on practical information and high-impact visuals.
Winning these prestigious awards is a great credit to our staff
that produces a quality, innovative, and essential daily,”
said Alfredo Carbajal-Madrid, managing editor of Al Día.
In addition to touching
readers daily with an award-winning product, Al Día participates
in hundreds of events, and hosts popular signature events like
the Latino Bridal Expo. “From health and education advocacy,
to cultural events, Al Día is continuously finding new
ways to serve the community. For example, on Nov. 5, we will host
the first annual Al Día job fair in partnership with Entravision
radio stations, creating a personal environment for companies
to interact with potential employees”, said Amy Hinojosa,
marketing director of Al Día.
Al Día, published
Monday through Saturday, has the largest ABC-audited daily circulation.
It is the only Spanish-language daily in the market that can deliver
to every doorstep via the strong distribution network of The Dallas
Morning News, and has thousands of premium distribution points
via colorful racks, and inside leading retailers.
Key national accounts
were secured early in newspaper’s history thanks to the
largest reach, ABC auditing, home delivery, and quality editorial.
“We have earned the trust of many national advertisers including
American Airlines, AT&T Wireless, Bank of America, Bank One,
Chase Bank, Circuit City, Disney, ESPN-Deportes, Home Depot, Jack
Daniels, JC Penney, MetLife, Nextel, SBC, Secure Horizons, Target,
Verizon, Wal-Mart, Western Union, Washington Mutual, as well as
important regional advertisers like Dillard’s and Foley’s,”
said Mike Cano, general manager of Al Día. “As more
and more businesses see the dramatic impact that targeting the
booming Hispanic market has on their bottom line, we expect to
continue to grow significantly,” said Robert Leal, Al Día’s
ad sales director.
The Dallas Morning
News is published by Belo Corp., one of the nation's largest media
companies with a diversified group of market-leading television,
newspaper, cable and interactive media assets. A Fortune 1000
company with 7,600 employees and $1.5 billion in annual revenues,
Belo operates in some of America's most dynamic markets in Texas,
the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic.
Belo owns 19 television stations, six of which are in the 15 largest
U.S. broadcast markets. The Company also owns or operates seven
cable news channels and manages one television station through
a local marketing agreement. Belo's daily newspapers are The Dallas
Morning News, The Providence Journal, The Press-Enterprise (Riverside,
CA) and the Denton Record-Chronicle (Denton, TX). The Company
also publishes specialty publications targeting young adults,
affluent populations and the fast-growing Hispanic market, including
Quick and al dia in Dallas/Fort Worth, and the d, !
El D and La Prensa in Riverside. Belo operates more than 30 Web
sites associated with its operating companies. Additional information
is available at http://www.belo.com or by contacting Carey Hendrickson,
vice president/Investor Relations & Corporate Communications,
at 214-977-6626.
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CONTACT:
Amy Hinojosa
(469) 977-3609
ahinojosa@aldiatx.com |
