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Carmen’s
Cupones Y Consejos Celebrates 5th Year and Releases 2006 Program
Schedule
Carmen's,
entering its 5th year as the leading Co-op Direct Mail Program
to U.S. Hispanics, reaches millions of Hispanic households each
mailing, in the top 11 U.S. Hispanic states and 17 markets, for
as little as 3.5 cents per household. Clients in the categories
of consumer package goods, telecommunication and Internet service
providers, financial services, retailers, insurance companies
and a host of others have been able to see significant ROI from
their advertising in Carmen's.
Aliso Viejo,
CA (PRWEB) November 3, 2005 -- After 4 successful year's Carmen’s
keeps on delivering. This time by announcing the release of their
2006 Program Schedule, allowing any company having an initiative
to reach U.S. Hispanic households, the ability to do effectively
and inexpensively. With participating companies such as GEICO
Insurance, Kern's Beverages, STAPLES and QWEST Communications
among many others.
“We’ve
worked very hard to create a successful program. One that would
allow advertisers to reach over 2.5 million households nationwide
with each mailing, for as little as 3.5 cents per household, but
one that would also benefit the Hispanic community through a medium
that had overlooked this consumer far too long. We are happy to
hear the success stories that our clients bring to us everyday."
The Carmen’s
program offers advertisers a unique opportunity to communicate
directly with US Hispanic households, the largest growing minority
segment of the population. It reaches millions of Hispanic homes
per mailing in 11 states and in the top 17 U.S. Hispanic markets.
It arrives in an attractive 6” x 9” flat oversized
envelope with advertisements in both English and Spanish, although
bilingual ads are recommended.
Carmen’s
next mailing is just a couple of weeks away, just in time for
the Holidays. For those advertisers who did not participate, Carmen’s
will mail again in January, so there’s time to be included.
If a company does not have existing materials and wishes to participate
in the program, Carmen’s can create an insert at special
rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
With Carmen’s
there is no mailbox “clutter”, since the typical Hispanic
household receives an average of 50 direct mail pieces per year,
compared to 500 or so received by the general U.S. population.
In addition, 72% of Hispanics say they always read their advertising
mail, 66% respond to their advertising mail, and 39% say they
want to receive more, according to two surveys by Dimension/Draft
and Data Research Group. Hispanic consumers also tend to be price
conscious and 46% say they “always” or “sometimes”
use coupons, particularly those with high acculturation, 75% of
which reported using coupons compared to 56% of overall consumers
in the U.S. (NCH Marketing Services’ Hispanic Coupon Survey,
2002). When you combine all of these factors, it’s not difficult
to see why more top marketers are including direct mail in their
Hispanic marketing programs and the best source to provide them
with top ROI’s is Carmen’s Cupones Y Consejos®.
For more information
on the Carmen’s Cupones y Consejos® co-op direct mail
program, please contact Shayne Walters of Walters Media Group,
Inc., at: 949.768.3390.
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