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Bridging the Diversity
Divide in Advertising - Business Leaders Convene in New York at
the First National EXPO of Ethnic Media
New York, NY--(HISPANIC
PR WIRE - BUSINESS WIRE)--May 24, 2005--How do businesses reach
America's exploding immigrant and minority markets? On June 9
in New York, New California Media, the Independent Press Association
and Columbia Graduate School of Journalism are hosting The First
National Expo of Ethnic Media to explore strategies for communication
between business, government, community organizations and the
ethnic media that represent more than 50 million ethnic Americans.
Attendees at the Expo
networking lunch will meet leaders from around the country, showcasing
their most successful marketing campaigns, and will choose from
workshops and roundtables to discuss the role of ethnic media
in advertising, journalism, community building, and political
campaigns. Professional development workshops will look at the
challenges facing these media and the organizations that need
to connect to them, including Use It or Lose It – Capturing
the Swing Vote Through Ethnic Media, and The Internet Edge of
Advertising -- Can Ethnic Media Catch It?
The newest edition
of the NCM National Directory of Ethnic Media will also be released
along with the results of the first national multilingual poll
documenting the reach and impact of ethnic media.
The ethnic media --
who are collectively reshaping the face of communications in a
country where minority populations will outpace the majority by
2050, according to the U.S. Census -- will convene with advertisers
and business leaders to strategize on strengthening old and building
new collaborations.
Featured speakers include
leaders from McDonald's, Pfizer, Comcast, Boeing, NBC/Telemundo,
Bank of America, Ford Motor Company, American Association of Advertising
Agencies and Asian American Advertising Federation.
Special guest presenters
include New York City Mayor Michael Bloomberg, renowned Hispanic
pollster Sergio Bendixen of Bendixen & Associates, FCC Commissioner
Michael J. Copps, veteran New York Times reporter Judith Miller
and Leonard Rodriguez, former Associate Director to the Office
of Political Affairs in the White House.
"In a global society,
how do we communicate with each other?" asks NCM Executive
Director Sandy Close. "This is the critical challenge to
everyone in communications today, and ethnic media are key to
the answer."
For more information
about the First National EXPO of Ethnic Media on June 9, 2005
at Columbia University in New York City, go to http://expo.ncmonline.com
or call toll free 1(877)NCM-EXPO.
--30--AC/ny*
CONTACT:
New California Media
Brahmani Houston
415-503-4170
bhouston@pacificnews.org
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