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Fox Sports
En Español Bolsters Ad Sales Team
Taps Eugenio Ramírez
as account executive for Southeast Region
Los Angeles, CA--(HISPANIC
PR WIRE – BUSINESS WIRE)--June 14, 2006--Determined to capture
a greater share of Hispanic advertising dollars during what the
network has proclaimed as the year of the Fox, Fox Sports en Español
today announced the addition of Eugenio Ramírez as advertising
sales account executive for the Southeast Region. Based in Coral
Gables, Florida, Ramírez will be responsible for further
developing the network’s already strong base of advertising
agency and client relationships in the region, as well as for
creating integrated sales and sponsorship opportunities across
Fox Sports en Español’s multiple programming, print,
wireless, online and mobile content distribution platforms. He
will report to Tom Maney, senior vice president of advertising
sales for Fox Sports en Español.
“This year is
already shaping up to be one of one of our strongest sales years
to date,” said Maney. “Coming off our sixth upfront
presentation in New York a few weeks ago, we’ve generated
significant interest from returning and new advertisers that look
to Fox Sports en Español as the best way to reach the coveted
18-49 Hispanic male demographic year-round. We’re tremendously
energized to have Eugenio on board and look forward to capturing
greater commitments from advertising agencies and clients in the
region.”
An accomplished account
management executive with more than ten years of experience in
advertising sales, marketing, and international business development,
Ramirez joins Fox Sports en Español from Ole Communications
where he was regional sales manager overseeing sales efforts on
behalf of A&E and The History Channel Latin America. He previously
served as vice president of sales at Global Plateau, as well as
held sales account executive positions with The Weather Channel
Latin America and Ideas Publishing Group.
About Fox Sports en
Español
Fox Sports en Español features more than 1,500 hours of
live, exclusive sports programming in Spanish and, with few exceptions,
English SAP each year, including the Copa Toyota Libertadores,
Copa Nissan Sudamericana, InterLiga and the FIFA Club World Cup
soccer tournaments; the Major League Baseball playoffs, All-Star
Game and World Series; and Championship boxing from Mexico and
the U.S. The channel reaches more than 7 million cable and satellite
households in the U.S.
Fox Sports en Español
is distributed by Fox Cable Networks Group and operated by Fox
Pan American Sports LLC, an international sports programming and
production entity jointly owned by Hicks, Muse, Tate & Furst
and News Corporation's (NYSE: NWS) Fox Sports International. For
more information, visit Fox Sports en Español online at
fse.tv.
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CONTACT:
Fox Sports en Espanol
Jennifer Serna
310-444-8736
Jennifer.Serna@fox.com
or
H&M Communications
Etienne Hernandez-Medina
310-849-3663
etienne@hm-com.com |
