|
November
2005 Issue Of Hispanic Business Looks at the Hispanic Automotive
Marketplace
Santa Barbara, CA--(HISPANIC
PR WIRE)--November 4, 2005--This month Hispanic Business magazine
focuses on the auto industry, with two data-driven articles revealing
the vehicles most popular among Hispanics, as well as an increasing
trend towards Hispanic-targeted marketing. Traditionally brand-loyal
Hispanic car buyers are looking beyond the Big Three for better
fuel efficiency and style, forcing U.S. automakers to rethink
how they market to Hispanics.
“Racing to Market”
crowns General Motors as the company with the number-one selling
vehicle among Hispanics so far this year, with its Chevrolet Silverado
and its GMC Sierra leading the pack. While GM holds the number
one-selling vehicle, Toyota holds a 4.9 percent lead in the Hispanic
market share, with its number one-selling car the Corolla XRS.
“Wandering Eyes”
reveals key trends that are taking place in the Hispanic automotive
marketplace. Detroit automakers’ traditionally strong grip
on the Hispanic market is beginning to loosen, as increasingly
product-savvy and affluent Hispanic car buyers look to import
cars. In response, U.S. automakers are tailoring their marketing
to connect with the Hispanic community. Marketing strategies now
recognize the “subtle differences in the Hispanic community
that can easily be lost in a causal marketing effort”, according
to Martin Walsh of GM sales and marketing. And with Hispanics
making up 7.1 percent of the total U.S. motor vehicle market,
automakers recognize that connecting with the Hispanic market
is essential for growth.
Also included in the
November issue:
Second Term Success…
A special report on the number of high-level Hispanic appointees
in President Bush’s second term.
Business Finance…
Two articles focusing on policy initiatives for capital access,
investment management, and public pension funds.
Rx for Growth… A look into the opportunities for entrepreneurs
to branch out into the Hispanic healthcare sector, which is facing
an aging population.
Travel… A feature
highlighting the increasing trend of Mexican villa rentals that
offer privacy and homelike amenities.
About Hispanic Business
Inc.
Now celebrating over
a quarter century as an award-winning publishing and information
services company, Hispanic Business Inc. is the nation’s
leading source of information for and about Hispanic professionals
and entrepreneurs. Hispanic Business magazine is the company’s
flagship publication, and other products and educational services
include: http://www.HispanicBusiness.com, http://www.HireDiversity.com,
HispanTelligence(R), and Hispanic Business Events including EOY
(Entrepreneur of the Year) Awards Gala, BOE (Board of Economists)
U.S. Hispanic Economic Summit, and WOY (Woman of the Year).
Hispanic Business(R)
and HispanTelligence(R) are registered trademarks of Hispanic
Business Inc. 2005 Hispanic Business Inc. All rights reserved.
--30--
CONTACT:
Matt Erickson
(805) 964-4554 x308
Matt.Erickson@hbinc.com |
