|
Hispanic
Digital Network and MiCocinaLatina.com Cook Up a Hot U.S. Internet
Advertising Campaign for Spanish-Dominant Females Online
Miami, FL--(HISPANIC
PR WIRE)--December 7, 2005--Hispanic Digital Network and Nestlé
USA, owner of popular Spanish-language website MiCocinaLatina.com,
have joined forces to reach Spanish dominant females looking for
recipes, cooking tips and nutrition information about Nestlé
Carnation products in their native language. With MiCocinaLatina.com
ads appearing on dozens of leading Spanish-language newspaper
websites that own Food, Health and Family content channels, such
as LaRaza.com in Chicago and LaOpinion.com in Los Angeles, Nestlé
USA is reaching a unique Hispanic female that is looking for information
that has more of a personal, localized, community appeal not found
on mainstream Hispanic portals. In addition, Hispanic Digital
Network agreed to syndicate dozens of their member sites’
original Food-related articles for MiCocinaLatina to publish on
their site every month.
"Together with
Nestlé USA, we can enrich hundreds of thousands of Spanish-dominant
females online with local, community friendly recipes," said
Greg Diaz, Advertising Director at Hispanic Digital Network. "Almost
half of our network’s member sites welcomed the opportunity
to syndicate their original recipes and food-related articles
for MiCocinaLatina.com to publish on their site.”
"We're proud to
be partnering with Hispanic Digital Network to raise awareness
of MiCocinaLatina.com, Nestlé’s Hispanic community
of bakers and cooks online learning, sharing and interacting through
food and recipes," said Ly Tran, Director of Marketing and
Media Services at DigiKnow, agency for Nestlé USA’s
website MiCocinaLatina.com and VeryBestBaking.com. “We’ve
seen traffic increase through this partnership but most impressive
is achieving a 4% conversion rate. This is just the beginning
as we aim to better this by campaign’s end.”
Through Hispanic Digital
Network’s network of 60+ Hispanic newspaper websites based
in the US, consumer packaged goods companies can reach a large
audience of Spanish-dominant Hispanics that are loyal, repeat
visitors to their local newspaper’s online version.
During the past two
years Hispanic Digital Network’s grass roots efforts to
recruit primarily independent Hispanic publishers to join their
Spanish-language network has helped consumers and businesses reach
diverse Hispanic segments in the US, each with their own unique
customs and styles.
According to the second
annual American Online/Roper ASW U.S. Hispanic Cyberstudy in 2004,
conducted among at-home Internet users, 34% of U.S. Hispanics
go online “regularly” or “occasionally”
to find or look up a recipe and 26% get ideas for things to cook.
About Hispanic Digital
Network
Miami-based Hispanic
Digital Network (HDN) is the nation's first Internet advertising
network of U.S. Hispanic newspaper and magazine publications.
HDN provides Hispanic-focused publications nationwide that meet
specific qualifications with free, customized news websites, free
web hosting and free ad serving. Launched in December 2003, HDN
has built dynamic websites for over 60 Hispanic newspapers and
magazines, including Chicago’s La Raza (http://www.laraza.com),
Miami’s El Popular (http://www.elpopular.com), Houston’s
Semana (http://www.semananews.com) and San Diego’s El Latino
(http://www.ellatinoonline.com). All of HDN’s websites are
IAB-compliant and capable of serving Rich Media formats. HDN serves
the business needs of Hispanic agencies and advertisers by offering
one dedicated company that can buy sell and manage Internet-only
media campaigns that involve hundreds of small and large Hispanic
publications. HDN also provides web design services specializing
in customiz!
ed projects, database development, corporate identity, Flash animation,
web hosting and Internet marketing. For more information, visit
HDN’s corporate website at http://www.hdnweb.com or call
1-866-4-HDN-WEB.
About Nestle USA
Named one of “America’s
Most Admired Food Companies” in Fortune magazine for the
eighth consecutive year, Nestlé USA provides quality brands
and products that bring flavor to life every day. From nutritious
meals with STOUFFER’S(R) LEAN CUISINE(R), to baking traditions
with NESTLÉ(R) TOLL HOUSE(R), to advancing life for pets
with PURINA(R), Nestlé USA makes delicious, convenient,
and nutritious food and beverage products that enrich the very
experience of life itself. That’s what “Nestlé.
Good Food, Good Life” is all about. Well-known Nestlé
brands include: NESTLÉ(R) TOLL HOUSE(R), NESTLÉ(R)
NESQUIK(R), NESTLÉ(R) COFFEE-MATE(R), NESTLÉ(R)
GOOD START(R), STOUFFER’S(R), STOUFFER’S(R) LEAN CUISINE(R),
HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFÉ(R),
NESCAFÉ(R) TASTER’S CHOICE(R), LIBBY’S(R) JUICY
JUICE(R), BUITONI(R), POWERBAR(R), NESTLÉ(R) CRUNCH(R),
NESTLÉ(R) BUTTERFINGER(R), WONKA(R), PURINA(R) DOG CHOW(R)
and CAT CHOW(R), PURINA(R) FRISKIES(R), and PURINA(R)!
TIDY CATS(R) and TIDY CATS CRYSTALS(R). Nestlé USA, with
2004 sales of $12.5 billion, includes Nestlé Brands Company,
Nestlé Prepared Foods Company, Buitoni North America and
Nestlé Purina PetCare Company. Nestlé USA is part
of Nestlé S.A. in Vevey, Switzerland—the world’s
largest food company with 2004 sales of $69.9 billion. For product
news and information, visit Nestleusa.com or NestleNewsroom.com.
--30--
CONTACT:
Hispanic Digital Network
Bill Gato, 305-971-7989
or
Greg Diaz, 305-971-7989 |
