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PRESS RELEASE

 
Press Release

 

WESH 2, La Prensa Announce Partnership

Orlando, FL--May 24, 2006--WESH 2 will provide weather content to La Prensa -- Central Florida’s oldest weekly newspaper serving the Latino community – beginning June 1. The announcement was made jointly by WESH 2 President and General Manager Bill Bauman and La Prensa Editor/Publisher Dora Toro.

WESH 2 will provide weekly weather predictions along with an “Ask Ivan” question of the week directed to the Orlando NBC affiliate’s newest meteorologist, Ivan Cabrera, who speaks English and Spanish fluently. (His WESH 2 on-air debut is also June 1.) Cabrera, 33, was most recently based in Boston, where he was a national Fox News Channel meteorologist who also provided Hispanic weathercasts for NYI News in New York City, Bay News 9 in Tampa and News 8 in Austin for WSI Corp.

WESH 2 Meteorologist Amy Sweezey has also contributed an article in the newspaper’s annual hurricane guide, which summarizes what she learned at the recent National Hurricane Conference.

“Our La Prensa partnership and the decision to add a top-notch, bilingual meteorologist to our experienced WESH 2 Weather Plus Storm Center Team as we enter the 2006 hurricane season are important steps in our efforts to better serve the growing Latino community in Central Florida,” said Bauman. “And they’re key elements of a larger Hispanic initiative WESH 2 is launching this month.”

La Prensa quote

With the largest and most experienced weather team in Central Florida and state-of-the-art forecasting technologies, WESH 2 is committed to helping keep residents safe and well informed throughout the upcoming storm season. More precise, up-to-the-minute weather reports than ever before will be available on-air (HD channel 2-2), online (http://www.WESH.com) and on local digital cable (Bright House Networks channel 1021). The digital network is devoted exclusively to 24/7 weather, with live radar, local conditions and the latest forecasts.

ABOUT WESH TV

WESH is a digital multi-media company providing content to WESH 2, WESH HD-Channel 11(channel 1020 on Bright House Networks), WESH 2 Weather Plus on the Internet, WESH 2 Weather Plus on Bright House Networks channel 1021, and http://www.WESH.com. WESH 2 produces more than 30 hours of local news per week in Central Florida, and has won two of the most prestigious broadcast journalism awards: the duPont Columbia and the Peabody. WESH 2 Weather Plus provides the official weather forecast for the Daytona International Speedway and Universal Orlando.

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CONTACT:
Suzanne Grethen
(407) 539-7833

 

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Contact Name
Suzanne Grethen
(407) 539-7833

Source:
HISPANIC PR WIRE

 

© 2002 TFG & Associates, Inc.