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LatinClips
Launches ‘TrueVal’, Hispanic PR Industry’s First
True Ad Equivalency Measurement Tool for Press Clippings in Partnership
with Papel Media Network
‘TrueVal’
will be available in time for Hispanic Heritage Month
Miami, FL--(HISPANIC
PR WIRE)--July 6, 2005--U.S. Hispanic news and opinion monitoring
service LatinClips, via a strategic partnership with Hispanic
advertising placement group Papel Media, announced that it will
launch the Hispanic PR industry’s first True Ad equivalency
measurement tool “TrueVal” in August. “TrueVal”
calculates a story’s value based on its actual size in comparison
to the publication’s advertising column inch cost. LatinClips’
clients can select the ad equivalency feature optionally with
any of their press clipping accounts.
“TrueVal represents
the first in a line of evolving products at LatinClips that help
clients measure the media results of their specialized marketing
programs,” said LatinClips CEO Christine Clavijo-Kish. “This
new tool will be especially useful to those communications professionals
who are being increasingly pressured to use ad equivalency as
one way to partially account for the effectiveness of their work.”
Since its inception
in 2003, LatinClips has strived to deliver solid expertise in
the Hispanic news and opinion-tracking sector. For its part- Papel
Media coordinates national advertising buys and offers a unique
ad spending database – “Papel Media Tracking System”
specific to the U.S. Hispanic print market. The strategic partnership
enables both companies to offer broader intelligence in the Hispanic
marketing sector.
“In today’s
ROI-driven marketing world ‘TrueVal’ will definitely
shed more light on the overall value of campaigns and how clients
can maximize the allocation of resources,” said John Trainor,
CEO of Papel Media Network. “Papel Media is also thrilled
with this truly synergistic alliance with LatinClips because delivering
measurable results is at the core of our business.”
For additional details
about ‘TrueVal’ and other news and opinion monitoring
services contact LatinClips at (305) 971-8687 or visit http://www.latinclips.com.
For more details regarding advertising-related services from Papel
Media, call 312-261 5578 or visit their site at http://www.papelmedia.com.
About LatinClips, Inc.
Miami-based LatinClips
is the nation’s most comprehensive ethnic media monitoring
service. Its Diversity Solutions Services features tracking of
news content and opinion from online, print, broadcast TV and
radio sources. The company offers several industry “firsts”
and exclusive products including retroactive searching of Hispanic
print publications, quantitative measurement tools and tracking
of Online Forums- opinions posted directly by Hispanics online.
LatinClips is a certified, 100 percent minority owned entity and
is a sister company of Hispanic and Black news distribution leaders
Hispanic PR Wire and Black PR Wire. For rates and more information
please call 1.866.LAT.CLIP and visit http://www.latinclips.com.
About Papel Media Network,
LLC
Chicago-based Papel
Media offers a vast array of Hispanic Print media services to
national advertisers such as ROP, Inserts and Direct Mail. Papel
works on behalf of advertisers diligently matching vehicles with
key demographics using highly developed targeting tools and techniques.
Papel’s services go far and beyond the traditional “one-order-one-bill”
services and for such reason is proud to say that it works with
close to 60% of the top 100 advertisers of the country revolutionizing
traditional Hispanic Newspaper media planning and buying. For
more information please contact John Trainor at (312) 261 5578
or visit http://www.papelmedia.com.
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CONTACT:
LatinClips
Dalia Salazar
(305) 971-8687
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