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LatinClips
launches comprehensive measurement service for Hispanic communications
programs
LatinClips Metrics
is the first service dedicated to analyze Hispanic media content
Miami, FL--February
14, 2006--U.S. Hispanic news and opinion monitoring service LatinClips
is launching the first service dedicated to analysis of media
content published in Hispanic media sources nationally. The LatinClips
Metrics service allows clients to choose from a menu of elements
that will effectively build a customized report to uniquely quantify
and evaluate their Hispanic communications program. Reports are
generated by using proprietary metrics developed by the company.
Key features of LatinClips Metrics reporting include:
-- Third party analysis
of media coverage focusing on a story’s overall tone
-- Assessing news clips
for “Share of Voice”- how much a company's coverage
comprises the entire amount of news coverage about the industry
or subject
-- Verification and
assessment of the product or campaign’s key messages and
their relevancy across the media coverage
-- Audience demographic
data for each media source
-- Reporting on opinions
generated regarding the campaign or product from Online Hispanic
forums
-- Competitor tracking
which measures a company's media coverage against that of competitors'
to analyze any differences in quantity or quality
-- English-language
summaries for articles published in Spanish
LatinClips Metrics
is the company’s flagship analysis service and is complimented
by its original measurement tool– TrueVal- that calculates
a story’s value based on its actual size in comparison to
the publication’s advertising column inch cost. The combined
measurement services provide clients with fiscal and analytical
evaluation of their communications efforts.
“Hispanic communications
and marketing budgets are currently expanding yet they also are
being highly scrutinized to illustrate return on the corporate
marketing investment,” said Christine Clavijo-Kish, LatinClips’
Chief Executive Officer. “We will take the news and opinion
clips we have found for our clients and our specialized team will
prepare an independent, impartial assessment of what that editorial
coverage actually garnered for a brand or campaign.”
LatinClips Metrics
will deliver the customized reports via a prepared document that
features charts and graphs to better illustrate findings. The
reports will be electronically delivered for easier sharing among
key publics throughout a client’s organization. “What
sets apart the LatinClips Metrics service from other competitive
mainstream measurement reporting is that our team has an in-depth
knowledge of the Hispanic market and its media so we can deliver
our expertise with every report,” Clavijo-Kish added.
Since its inception
in 2003, LatinClips has strived to deliver solid expertise in
the Hispanic news and opinion-tracking sector. LatinClips Press
monitors more Hispanic publications than any other service- 290+
print sources and tracks more than 350 online sources. LatinClips
also operates the first service that monitors what Hispanics are
saying Online via “Foros” (forums) and delivers consumer-related
feedback to clients about their brand and products.
LatinClips Metrics
will be available after February 15. For additional details visit
the company website at http://www.latinclips.com or send an email
to info@latinclips.com or call (305) 971-8687.
About LatinClips, Inc.
Miami-based LatinClips
is the nation’s most comprehensive ethnic media monitoring
service. Its Diversity Solutions Services feature tracking of
news content and opinion from online, print, broadcast TV and
radio sources. The company offers several industry “firsts”
and exclusive products including retroactive searching of Hispanic
print publications, quantitative measurement tools and tracking
of Online Forums. LatinClips is a certified, 100 percent minority
owned entity and is a sister company of Hispanic and Black news
distribution leaders Hispanic PR Wire and Black PR Wire. The company
has strategic partnerships with leading Hispanic marketing service
companies including Chicago-based Papel Media and New York-based
Hispanicad.com. For rates and more information please call 1.866.LAT.CLIP
or visit http://www.latinclips.com.
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CONTACT:
LatinClips, Inc.
Dalia Salazar
(305) 971-8687 |
