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Cruickshank
to Highlight English and Spanish Publication Partnership to Penetrate
Chicago market
Washington, DC--(HISPANIC
PR WIRE)--July 5, 2006--Publisher of the Chicago Sun-Times John
D. Cruickshank will be -joining key speakers in his presentation
of up-and-coming strategies in Hispanic print media at NAHP’s
2006 Ad Summit in Chicago. After partnering his publication with
one of Chicago’s prime Hispanic publications, La Raza newspaper,
Cruickshank has established a firm grip on the latest innovations
in American print media. He will be speaking on three strategies
witnessed in the print industry in the form of partnering, acquiring
or launching Hispanic publications.
“Innovative industry
developments to penetrate major media markets and effectively
reach ethnic media consumers is a challenge in almost every career
of America. The Chicago Sun-Times’ partnership with La Raza
is a sterling example of mutual benefits in a collaborative model,”
said Tom Oliver, Executive Director and CEO of NAHP.
As the Chicago Sun-Times
has chosen to partner with Chicago’s La Raza newspaper,
the Washington Post has acquired El Tiempo Latino and Atlanta’s
Consitution has acquired Mundo Hispanico, while publications such
as Dallas’ Al Día and Chicago’s Hoy have opted
to launch new Hispanic newspapers. Cruickshank will be presenting
on this industry panel focusing on these market trends in the
Hispanic print industry during a Luncheon on Friday, August 25
for NAHP’s Ad Summit.
The Chicago Sun-Times
is an urban-designed tabloid with hard-hitting cover stories.
It was the professional home of film critic Roger Ebert for several
years. The publication grew out of a merger in 1948 with the Chicago
Sun and the Chicago Daily Times.
For more information
or to register for this event, please call 202-662-7250.
About the National
Association of Hispanic Publications, Inc
The National Association
of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization
representing Hispanic publications at the national level. NAHP
Inc. works with 150 member and affiliated publications that share
a combined circulation of more than 10 million. Its member publications
and affiliated media associates reach more than 50 percent of
Hispanic households in throughout the U.S. every week. NAHP, Inc.
provides professional tools to assist Hispanic publications to
more effectively reach their readership. NAHP Inc. works hard
at keeping the Hispanic community informed and educated about
social issues, updating its readers about member publications,
providing technical assistance and improving the quality of Hispanic
publications at the national level. Please, visit our website
for more information: http://www.nahp.org or call 202-662-7250.
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CONTACT:
Silvia Beato
202-662-7250 |
