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The New
York Times Magazine Ranks First in Advertising Pages among All
Magazines Measured by the Publishers Information Bureau
The
Magazine Adds 181 New Advertising Pages in 2006
NEW YORK--(BUSINESS
WIRE)--Jan. 10, 2007--The New York Times Magazine is the number
one publication in advertising pages for 2006, according to The
Publishers Information Bureau (PIB). For the year 2006, The Magazine
had a total of 3,965 ad pages - a gain of 181 pages over the previous
year. This is the fifth consecutive year that The Magazine has
ranked in the top five among all national magazines measured by
PIB.
"2006 was clearly
an outstanding year for The New York Times Magazine and we are
thrilled to be ranked first among all PIB measured publications,"
said Alexis Buryk, senior vice president, advertising, The New
York Times. "This is a reflection of the strength and outstanding
quality of The Magazine's news content which attracts advertisers
who want to reach an affluent, engaged and responsive consumer
with interests in business, travel, politics, fashion, popular
culture, sports, lifestyle and more."
PIB 2006 Ranking
For 2006, The Magazine
is ranked first by PIB among the approximately 250 national magazines
it measures. The Magazine is distributed through The Sunday New
York Times which reaches 5.1 million readers every Sunday in hundreds
of markets across the nation (source: 2006 Fall MRI).
For the period Jan.
1, 2006 through Dec. 31, 2006, PIB ranked the top national magazines
according to total ad pages:
The New York Times Magazine
People Weekly
InStyle
Forbes
Publishers Information
Bureau (PIB), founded in 1947, is the premier source of consumer
magazine advertising spending and related data. TNS Media Intelligence,
the leading provider of strategic advertising and marketing information,
collects and monitors this data and supplies it to PIB. PIB is
a membership organization, administered by Magazine Publishers
of America, consisting of approximately 250 different magazine
titles and newspaper-distributed magazines.
About The New York
Times Company
The New York Times
Company (NYSE: NYT), a leading media company with 2005 revenues
of $3.4 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers, nine
network-affiliated television stations, two New York City radio
stations and 35 Web sites, including NYTimes.com, Boston.com and
About.com. The Company's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information
and entertainment.
This press release
can be downloaded from www.nytco.com and www.nytco.com/community.
CONTACT: The New York
Times Company
Diane McNulty, 212-556-5244
mcnuldc@nytimes.com
or
Pat Eisemann, 212-556-8719
eisemp@nytimes.com
or
Alfred Leach, 212-481-2826
al@gordonandleach.com
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