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THE NEW YORK TIMES
EXPANDS SUNDAY AUTOMOBILES SECTION AND REDESIGNS NYTIMES.COM AUTO
COVERAGE
NEW YORK, May 10, 2006
– The New York Times announced today the expansion of its
Automobiles section that appears in the Sunday Times. The enhanced
section will debut on May 14 and include the addition of three
half-pages of new editorial content.
On May 15, The Times
will also unveil its redesigned Automobiles section at NYTimes.com
to complement the expanded print section. The online section will
carry exclusive content such as additional car reviews, added
video features, a national directory of car clubs and an interactive
events calendar.
Topics for the new
and expanded pages within the print section, which will rotate
on a regular basis, include:
· “Motoring”– practical consumer advice
on buying, leasing, insuring and maintaining cars.
· “GreenTech” – this new page will complement
the section’s Technology page with more focus on environmental
issues, alternative fuels, auto recycling, hybrid car tax incentives,
listings of environmentally friendly cars and more.
· “Wheelspin” – news for car enthusiasts
interested in motor sports, auto clubs, rallies, driving schools
and a calendar of events around the world of interest to enthusiasts:
races, collector events, new car shows, museum openings and more.
· “Handlebars” – appearing occasionally,
this page will report on motorcycles, scooters, All Terrain Vehicles
and trends in motorcycle technology and design.
· “Technology” – feature news on technology
such as car electronics, tire innovations and new transmission
designs.
· “Collecting” – features on the booming
market for collector and vintage cars, including profiles of interesting
cars and the people who own them.
· “Design”– sophisticated analysis of
transportation-related design from auto styling and vehicle interiors
to automotive influences on popular culture.
“The enhanced
Sunday Automobiles section is a great example of The Times’s
ability to provide well-integrated print and online advertising
opportunities that effectively engage our readers’ interests
and meet advertisers’ demands,” said Alexis Buryk,
senior vice president of Advertising, The New York Times.
The New York Times
Company (NYSE: NYT), a leading media company with 2005 revenues
of $3.4 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers, nine
network-affiliated television stations, two New York City radio
stations and 35 Web sites, including NYTimes.com, Boston.com and
About.com. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
and entertainment.
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