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THE
NEW YORK TIMES TO LAUNCH NEW NATIONAL PUBLICATION, KEY, THE NEW
YORK TIMES REAL ESTATE MAGAZINE
Debut Will
Be on Sept. 10
NEW YORK, June13, 2006
– Building upon the successful launches of its T: Style
Magazine and PLAY sports magazine, The New York Times today announced
that on Sept. 10 it will launch KEY, The New York Times Real Estate
Magazine, which will be distributed inside the Sunday Times.
In the U.S., The New York Times reaches 15.2 million unduplicated
readers every month via the weekday and Sunday newspapers, and
NYTimes.com. (Source: Nielsen NetRatings @Plan Spring 2006; Nielsen
NetRatings Netview.)
“KEY will showcase
residential real estate properties, renovation trends, luxury
lifestyle trends in home design and furnishings, investment and
financing strategies and more in a revealing manner that reflects
the way we live today,” said Gerald Marzorati, editor of
The Magazine and assistant managing editor of The New York Times.
KEY will be published
twice each year beginning in 2007. Each issue of KEY will feature
work by some of the country's finest writers and photographers.
All the writing and photography for KEY will also be available,
when the magazine is launched, on the newspaper's Web site, www.nytimes.com.
“Advertisers’
early response to KEY is already exceeding our expectations,”
said Alexis Buryk, senior vice president of advertising for The
New York Times. “KEY will appeal to marketers seeking an
engaging environment of readers with discerning tastes for luxurious
and unique properties across the nation and around the world.”
The reservation close
date for KEY is August 2. For information on advertising, please
contact Richard Colandrea at The Times at (212) 556-4613 or colanrj@nytimes.com.
About The New York
Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times,
the International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New
York City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
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