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Debut
Issue Of Key, The New York Times Real Estate Magazine, Reports
Strong Advertiser Response
First
Issue Will Be Published on Sunday, Sept. 10
NEW YORK, Sept. 8,
2006 – The first issue of KEY, The New York Times Real Estate
Magazine, will be published on Sunday, Sept. 10 and will contain
a total of 101 advertising pages.
KEY, distributed nationally
inside the Sunday Times, builds upon The Times’s successful
launches of its T: Style Magazine and PLAY sports magazine. In
the U.S., The New York Times reaches 15.2 million unduplicated
readers every month via the weekday and Sunday newspapers, and
NYTimes.com. (Source: Nielsen NetRatings @Plan Spring 2006; Nielsen
NetRatings Netview.)
“We are very
pleased with advertisers’ response to the first issue of
KEY,” said Alexis Buryk, senior vice president of advertising
for The New York Times. “In developing the magazine, we
were confident that advertisers would value the introduction of
a Times-branded publication that not only showcases luxury properties
but also our reputation for engaging readers with interests in
renovation trends, luxury lifestyle and home design.”
Beginning in 2007,
KEY will be published twice each year. Issues are planned for
March and September 2007.
Each issue of KEY will
feature work by some of the country's finest writers and photographers.
All the writing and photography for KEY will also be available,
when the magazine is launched, on the newspaper's Web site, www.nytimes.com.
For information on
advertising in KEY, please contact Richard Colandrea at The Times
at (212) 556-4613 or colanrj@nytimes.com.
About The New York
Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times,
the International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New
York City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
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