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NYTimes.com
Announces "Urbanite" a New E-mail About Culture and
Style in New York City
Melena
Ryzik to Write the Newsletter
NEW YORK, Nov. 2, 2006
– NYTimes.com announced today the November 3 launch of Urbanite,
a free daily e-mail offering the latest information on what to
do, see, eat, drink and buy in New York City – from art
exhibits and shopping – to dining out and nightlife. Urbanite
will be sent to subscribers Monday through Friday by 8:15 a.m.,
in time to get a jump on planning the day. Subscribers may register
for the newsletter at www.nytimes.com/urbanite.
Melena Ryzik, a Brooklyn
journalist who has covered culture and style in the city since
2001, will write Urbanite, infusing the newsletter with her distinctive
voice and editorial viewpoint. Ariel Kaminer, editor of Arts &
Leisure, will oversee the issue. Urbanite will
bring The Times’s rich mix of consumer journalism to the
foreground, highlighting critics’ picks, notable products
and hip venues identified by hundreds of New York-based journalists
at The Times and NYTimes.com. The e-mail also will call attention
to Times blogs, podcasts and multimedia that can help readers
experience life in the city to the fullest.
“Urbanite is
a new tool for New Yorkers who want to make the most of the city,”
said Vivian Schiller, senior vice president, general manager,
NYTimes.com. “The newsletter will deliver a daily fix on
what to do and what to see, where to eat and where to shop with
the depth and acuity that readers have come to depend on from
The Times’s cultural coverage.”
“We are thrilled
to add Urbanite to The Times’s offerings online,”
said Alyse Myers, senior vice president and chief marketing officer,
The New York Times Media Group.
“This innovative e-mail newsletter is a great new opportunity
for advertisers to reach a targeted audience each morning.”
Ms. Ryzik chronicled
the New York social scene as a freelance writer before joining
The Times on October 20th. She was previously on staff at The
Times in 2001 writing for Metro and Investigative News. She was
a contributing writer on “Portraits of Grief” and,
later, covered the red carpet beat for the Boldface Names column.
She has reported on
the latest nightlife trends for the Style section and profiled
cultural mavens for Arts & Leisure. Her work has also appeared
in New York Magazine, the Daily News, Salon.com and Time Out New
York, and on her own site.
The Friday edition
of the newsletter, Urbanite Weekend, replaces the New York Style
weekly e-mail from NYTimes.com. Subscribers to New York Style
may opt in to receive Urbanite daily; otherwise they will automatically
receive Urbanite Weekend on Fridays. The Times will promote Urbanite
with banner ads online.
About The New York
Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times,
the International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New
York City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
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