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THE
NEW YORK TIMES AND PHILIPS TEAM UP
FOR “TIMESSELECT FREE ACCESS WEEK”
November
6–12 Access Presented Simply From Philips
NEW YORK, Nov. 3, 2006
-- As part of its "Sense and Simplicity" national marketing
campaign strategy, Philips is sponsoring the first-ever free access
to The New York Times’s online subscription-based “TimesSelect”
premium content on www.NYTimes.com/TimesSelect. During “Free
Access Week” from November 6-12, as part of Philips’s
exclusive “Simply by Philips” sponsorship, every visitor
to NYTimes.com will have free access to TimesSelect columns, blogs,
video and other online exclusives that are normally available
only to TimesSelect subscription members.
During the mid-week
period of its sponsorship, Philips will also introduce a New York-focused
branding initiative, entitled “Simplify New York City,”
to simplify consumers’ navigation around New York City.
This localized campaign, created by The Times, Philips and Carat
USA, will appear in a two-page advertorial spread in The New York
Times and online at NYTimes.com. It will include “Simplicity
Tips” to making a city with over eight million people seem
small by providing consumers with simple tips, tools and resources
that will help them keep pace in a city that never sleeps.
“We're delighted
to partner with Philips in offering the first-ever TimesSelect
Free Access Week to all our online readers,” said Vivian
Schiller, senior vice president, general manager, NYTimes.com.
“Philips clearly shares our vision to showcase of one of
the Web's richest resources for online opinion.”
“Philips’s
presentation of The Times’s first-ever Free Access Week
reflects our vision that simplified access to premium news content
and useful information about getting around New York City can
make life a little easier,” said Eric Plaskonos, director,
brand management, Philips Consumer Electronics.
“This sponsorship
is a natural extension of the Carat-built media campaign that
continues to drive seamless alignment between the Philips brand
messaging with the communication channel,” said Martha Cleary,
vice president, group account director, Carat USA. “Carat
sees this as another opportunity for the medium to be the message.
With the ‘Simplify New York City’ platform, we’ve
taken Simplicity to a place that resonates with the consumer.
We’re essentially underwriting ways for people to access
the things that are important to their lifestyle.”
A series of online
animated ads promoting Philips’s sponsorship of Free Access
Week will appear on the NYTimes.com home page and the TimesSelect
home page. Each of these will carry the tagline: “TimesSelect
Free Access Week, Nov. 6-12. Brought to you by Philips.”
During November 6–12,
all visitors to NYTimes.com will have free access to TimesSelect
columnists including: Harvey Araton, Dan Barry, David Brooks,
Roger Cohen, Maureen Dowd, Thomas L. Friedman, Clyde Haberman,
Bob Herbert, Nicholas D. Kristof, Paul Krugman, Verlyn Klinkenborg,
Joseph Nocera, Floyd Norris, Frank Rich, Chris Suellentrop, John
Tierney, George Vescey, Judith Warner and others. Visitors can
also enjoy TimesSelect exclusive videos, podcasts and guest blogs.
A free collection of articles (listed below) from the Archive
back to 1851 will also be available, although complete access
to the full archive will be reserved for TimesSelect subscribers.
Among the special features
for users that week:
· Q&A with TimesSelect columnists
Monday – Thomas L. Friedman
Tuesday – Joseph Nocera
Wednesday – Gail Collins
Thursday – Chris Suellentrop
Friday – Harvey Araton
· Midterm Madness: Election analysis by writers from either
side of the political divide at http://midtermmadness.blogs.nytimes.com
· From The Archive: a free collection of articles including
the Confederate attack on Fort Sumter during the Civil War; the
opening of the Brooklyn Bridge; the report from Iwo Jima; the
Supreme Court school desegregation ruling of 1956; the Beatles'
first trip to America; and the boxing match between Sonny Liston
and Cassius Clay.
· The Best of TimesSelect: selections of memorable columns
with access to videos of TimesSelect columnists, including discussions
with Nicholas D. Kristof, David Brooks and Maureen Dowd.
· Guest columnist Steven Johnson, writing on technology
and science.
· Maira Kalman’s November illustrated column.
· Talking Points: a member of The New York Times editorial
board breaks down today’s issues point-by-point to give
readers a deeper level of understanding. The recent feature,
“7 Campaign Ads Worth Watching” and other past installments,
will be available.
Monthly and annual
subscriptions to TimesSelect will be available for visitors who
wish to continue their access beyond November 12. As always, daily,
weekly, weekend or Sunday home delivery subscribers to The New
York Times can enroll in TimesSelect as part of their home delivery
subscription price.
TimesSelect Free Access
Week will be promoted with banner ads at various sites including:
AdAge.com, Salon.com, ComedyCentral.com, Gawker/Wonkette.com,
HuffingtonPost.com and PBS.org, as well as on the sites of The
New York Times Company: About.com, Boston.Com, IHT.com and NYTimes.com.
Multiple promotional print ads will run in The Times that week.
TimesSelect is the
fee-based product on NYTimes.com that includes The Times’s
distinctive columnists and extensive access to its archives, now
dating back to 1851. Since its launch in September 2005, the site
has more than 551,000 subscribers with 65% receiving TimesSelect
as a benefit of their home-delivery subscriptions and 35% receiving
it from online-only subscriptions.
About The New York
Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times,
the International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New
York City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
About Royal Philips
Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX:
PHI) is a global leader in healthcare, lifestyle and technology,
delivering products, services and solutions through the brand
promise of “sense and simplicity.” Headquartered in
the Netherlands, Philips employs approximately 126,000 employees
in more than 60 countries worldwide. With sales of EUR 30.4 billion
in 2005, the company is a market leader in medical diagnostic
imaging and patient monitoring systems, energy efficient lighting
solutions, personal care and home appliances, as well as consumer
electronics. News from Philips is located at www.philips.com/newscenter.
About Carat
Carat is a media centric, diversified marketing services company
managing over $6 billion in U.S. billings. With over $19 billion
in global billings, Carat is the world’s fourth largest
media services network, with over 100 offices in over 60 countries.
Carat is transforming communications – creating communications
that transform clients’ businesses and leading transformation
of the communications world. Carat provides a full range of services
– including media and market research; communications planning;
media planning and buying; multicultural communications; corporate
trade; branded entertainment; direct and digital marketing; experiential
and sponsorship services; and marketing analytics and consulting.
Carat is part of the Aegis Group – a leading marketing services
company listed on the London Stock Exchange. For more information,
visit the company’s website at www.carat.com.
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