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Advertisers
Come Together to Build an Automated Platform For Discounted Print
Advertising Space
Print
advertising comes of age with the PrintAdvertising.com Remnant
Space Product Directory -- a new way for advertisers to find discounted
advertising space in magazines and newspapers. Companies are joining
together through The Remnant Space Product Directory to create
a database of products and services that offer publishers last-minute
options.
(PRWEB) June
27, 2005 -- PrintAdvertising.com would like to invite all advertisers
to discover a new way of finding discounted print advertising
opportunities from all around the world: The Print Advertising
Remnant Space Product Directory.
The Print
Advertising Remnant Space Product Directory is a database of Advertisers
interested in print media Remnant, Per Order (PO) and Per Inquiry
(PI) advertising opportunities. The directory is designed to benefit
advertisers and publishers alike through the creation of a network
where advertisers can solicit discounted advertising space on
an open, ongoing platform, and publishers can find last-minute,
revenue-generating solutions for their publications.
The Remnant
Space Product Directory takes a duel approach to helping advertisers
and publishers. First, advertisers are invited to add their products
or services to the growing database. Each posting is accompanied
by a “publication specification” description that
allows advertisers to uniquely identify remnant opportunities
that they would find of interest. Products and services are grouped
into organized categories making research simple, increasing each
category’s clout and heightening the draw of publishers.
Second, publishers
are invited to send proposals to advertisers through PrintAdvertising.com’s
one-of-a-kind proposal generator. The Remnant Space Product Directory
allows publishers to send targeted advertising proposals to only
those product and service advertisers that best fit with the articles
or demographics of their publications. It is an approach that
benefits publishers, advertisers and readers alike.
The only requirement
for advertisers after posting their products is to provide a timely
response (within 24 hours) to referred proposals. PrintAdvertising.com
charges advertisers a nominal posting fee and offers a variety
of low-cost options designed to meet any advertiser’s budget.
For completed remnant space sales, PrintAdvertising.com charges
the publisher a 15 percent agency commission which includes coordinating
the receipt of insertion orders, invoices, payments, checking
copies and material.
Be part of
this new resource for print media remnant advertising by visiting
the Print Advertising Remnant Space Product Directory at http://www.printadvertising.com/Productlist.html.
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