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Marketing
Experts to Discuss New Strategies and Tools to Reach U.S. Hispanics
Miami, FL--(HISPANIC
PR WIRE)--January 26, 2006--New strategies and tools being used
to reach U.S. Hispanics will be the focus of the 4th Annual Innovations
in Hispanic Marketing Conference. To be held March 14-16 in Miami,
the conference will feature presentations by leading Hispanic
marketers and advertisers.
Pete Bosse, Vice President
of Emerging Businesses at Best Buy, will discuss new strategies
being implemented to target the needs of Hispanic consumers. Kevin
Miller, Senior Vice President of Business Development at ABC Radio
Networks, will talk about the growing success of today’s
Latin radio and how Hispanic youth movements such as ‘Reggaeton’
are going mainstream.
Miguel Muñoz,
Manager of Hispanic Community Relations for Southwest Airlines,
will provide the audience with insights on how the airline is
reaching out to the Hispanic community at a grass roots level,
and how outreach impacts brand perception and consumer response.
Arturo Nuñez, Vice President and Managing Director of Latin
America and Hispanic Markets for the National Basketball Association,
will discuss how the sports league is marketing to a growing Hispanic
audience, not only to boost interest in the league among Hispanics,
but also to promote the sport.
Conference speakers
will include Hispanic marketing practitioners from a wide range
of industries and companies, including GolTV, Microsoft, Kraft
Foods, Time Warner, General Mills, and Clear Channel.
Organized by Miami-based
MFM Trade Meetings, the conference is open to professionals responsible
for Hispanic or multi-cultural marketing, interactive marketing,
consumer research, branding, advertising, communications, media
planning, business development and merchandising.
Details and registration
information can be found at www.trademeetings.com or by calling
1.866.636.7350, toll-free in the U.S. and Canada.
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CONTACT:
Francois Fournier
Tel: +1.305.667.4705
Toll-free 1.866.636.7350
Email: ffournier@trademeetings.com |
