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VIO BUYS ADSEND FROM
THE ASSOCIATED PRESS
Vio Worldwide, the
digital supply chain company based in the U.K., has acquired from
The Associated Press the assets of AP AdSEND, the U.S.-based news
cooperative's online advertising delivery and management division.
The two companies announced the acquisition today.
AdSEND's one-stop,
Web-based service allows advertisers and agencies to manage their
creative content and deliver hundreds of thousands of ads to thousands
of publications and printers.
“AdSEND brings
Vio huge U.S. distribution," said Vio Chief Executive, Rick
Dool. "With our acclaimed solutions for automating the dispatch
of ads by advertisers and their suppliers, as well as our sophisticated
Ad Portals for publishers to receive ads, AdSEND is a perfect
fit.”
Vio Worldwide, a global
leader in advertising fulfilment solutions, is part of Leo Capital
PLC, a $400 million publicly-quoted company based in the U.K.
Vio, which has operated in the United States for several years,
has hundreds of publishers, advertising agencies, prepress houses
and printers among its customers worldwide.
Both Vio and the AP
are major participants in the AdsML XML specification consortium,
which enables different systems throughout the advertising supply
chain to communicate efficiently with each other, in particular
through the ebiz for media initiative of the American Association
of Advertising Agencies.
Alan Darling, Vio
Executive Vice President, added: “For the first time, information
in advertising insertion orders from media buyers’ booking
systems will be automatically ingested into publishers’
advertising sales systems, avoiding costly errors and time-consuming
reconciliation. Combining digital insertion orders with Vio’s
leading ad fulfilment technology and the huge volume of advertising
going through AdSEND, will deliver major efficiency gains to the
whole print advertising industry.”
"We see this
asset sale as a great way to build on AdSEND's history by integrating
services that simplify the entire print advertising chain, from
ad-building through publication," said Joy Jones, vice president,
business operations for AP's Global Newspaper Markets division.
"We expect both publishers and advertisers to reap the benefits."
About Vio Worldwide
Vio Worldwide provides solutions to streamline digital supply
chains. Thousands of users around the world depend on Vio: advertisers
and their suppliers for automating ad creation, proofing and fulfilment;
and publishers for automating their ad checking and reception.
The tools to achieve this include: customer-facing service portals;
automated ad and page composition; digital asset management; automated,
remote preflighting solutions; color-managed soft proofing; standardsbased
integration of business and production systems, including insertion
management and booking reconciliation; securely managed, tracked
and automated online delivery; innovative network design and outsourced
24/7 network management. Vio Worldwide leads the way in technology
standards, participating in XML standards-setting bodies for JDF
and AdsML, and the AAAA’s ‘ebiz for media’ initiative.
For more information, go to www.vio.com
For further information,
please contact:
Rick Dool
Vio Worldwide
Tel: +1 (908) 627 2600
Email: rdool@vio.com
Alan Darling
Vio Worldwide
Tel: +1 (917) 940 5625
Email: adarling@vio.com
Silke Humphrys/Shireen
Shurmer
AD Communications
Tel: + 44 (0) 1372 464470
Email: sshurmer@adcomms.co.uk
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