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VIO COMPOSER
STUDIO RELEASED;
SOFTWARE STREAMLINES
ARTWORK CREATION AND DELIVERY
News Highlights...
-- Users can produce,
proof and distribute targeted, nationwide print advertising and
sales promotion campaigns in a fraction of the time, and at 40
to 50% of the cost;
-- Vio Composer Studio
is an integrated platform, for streamlining artwork creation and
delivery by automating mundane, repetitive and labor intensive
creative processes;
-- It is accessed via
a standard browser interface that can be branded to an advertiser,
studio/agency or brand owner. For more information, go to www.vio.com.
ROSELAND, NJ -- September
20, 2005 -- Vio Worldwide today announced the US release of Vio
Composer Studio, an integrated multi-tiered solution, for streamlining
artwork creation and delivery by automating mundane, repetitive
and labor intensive creative processes. Users are reporting that
they can produce, proof and distribute targeted, nationwide print
advertising and sales promotion campaigns in a fraction of the
time, and at 40% to 50% of typical costs. And Vio Composer Studio
is very user-friendly, accessible via a standard browser interface
that can be branded to an advertiser, studio/agency or brand owner.
For more information, go to www.vio.com.
User Quote...
“Since Vio Composer
has been installed we have experienced an 80% increase in speed
of turnaround, enabling us to take on campaigns we wouldn’t
have been able to handle fast enough before,” noted Paul
Ridgeway, Managing Director of Adzone. “This ‘push-button’
ad creation means that two operators alone can achieve in a day
and a half what used to keep a studio busy for a full week. Reworking
a single ad used to take 20 minutes: with Vio Composer it’s
done and dusted in under 20 seconds.”
Vio Quote...
“Today’s
fast-moving global markets demand new technologies to alleviate
the pressure on marketers to turn around complex campaigns at
ultra short notice. Said Chris Friend, Executive VP of Sales &
Marketing. “Brand owners want their marketing spend channeled
into creative development and media space, rather than production,
while brand integrity remains critical. Vio Composer Studio combines
the best features of composition engine-based solutions with optimum
creative flexibility to help marketers achieve more with less.”
How It Works...
With Vio Composer Studio,
agencies and studios can establish production and delivery profiles
for each advertiser, linked to their own media planning systems.
Original artwork can be uniquely tailored to any specification.
Advertisements can be quickly and effortlessly customized to take
in variables such as headlines, sub-headings, locations, illustrations,
photos, copy, site details, opening hours, logos, pricing and
contact details. Ads are sized to exact insertion specifications.
Users experience increased productivity and vastly improved efficiency.
The flexible creative control of the rules-based designs also
locks down and ensures brand consistency and creative integrity.
Underlying Vio Composer
Studio is a fully searchable digital asset management system,
which is specifically created to meet individual client requirements.
The system is designed to hold both templates and variable artwork
elements, which are stored as a low-res PDF reference file, EPS,
or native Quark or InDesign formats, enabling users to instantly
search and view all archived material. The XML composition files
used to create the artwork are also stored, including all selected
content references and creative rules information, enabling the
user to re-use a job directly from the original composition file.
Compatibility...
Designs can be created
in QuarkXPress or Adobe InDesign, enabling any operator familiar
with these applications to easily multiply and modify templates
to get the most from the solution. There is no limit to the number
of templates that can be created and stored in the system, and
each template can have almost infinite variables attached.
Finished files, in
user defined formats whether PDF, EPS, Quark or InDesign, are
automatically delivered into user approval cycles, also user defined,
and then on to their destination, with no distortion and pin-sharp
quality, accompanied by a Job Ticket containing full copy instructions.
The Vio Digital Workflow Suite of delivery tools provide full
tracking, notification and audit of the files delivered.
About Vio:
Vio offers a suite
of software products, network provisioning and management expertise
with 24/7 managed services for the intelligent distribution and
collaborative management of advertising and digital media across
the entire graphic arts supply chain, with guaranteed delivery.
Serving the market need for automated and integrated workflows
for digital ad delivery, online preflighting, ad composition,
digital asset management and remote proofing and printing. Vio
chairs the Asset Transfer Committee of CIP4, leading the way in
JDF solutions. Vio is also a member of the Steering Committees
for both AdsML and SPACE/XML, the global advertising standards
initiatives. For more information, go to www.vio.com
-- ### --
All trademarks, registered
trademarks and brand names are the property of their respective
owners.
For more information,
Contact...
Chris Friend
Vio Worldwide
Tel: 973-535-6080
3 Becker Farm Road, Suite 204
Roseland, NJ 07068
Email: cfriend@vio.com
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