Category: College Publications:
Sub-Category:

GPA Media College Publications:
2680 Bancroft Way
c/o Berkeley E.L.
Berkeley, CA 94704
310-294-3709 (P)
Circulation: 260,000 Student
Format: Spiral Bound Notebook
Frequency: Semesters / Quarters
Distribution: Regional
Audience: B2C
Advertising sales rep:
Web site: http://www.gpamedia.com/

Other Information:

Demographics:
16 Million College Students in the United States ages 18 - 24
College students spend about $25.7 billion on consumer goods each year
41% of freshman have a credit card; 79% of seniors have one
28% of freshman are likely to use new brands
35% of freshman are likely to use the same brands as their friends

"The COUPON we placed on our ad had one of the largest responses ever, gaining the most attention and response." -- Clinique, Mexico --

"These notebooks are the highest-impact media for us… Students use them everyday in school and hold onto them for 4 to 6 months." -- Starcomm MediaVest, Mexico --

Letters of Reference from...

Canon (pdf)
Clinique (pdf)
Procter & Gamble (pdf)  

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